Rating of American manufacturers of genuine leather bags for 2020. What today Express the famous accessories: backpacks, briefcases, postmen and cosmetic bags, performed by the best manufacturers. How an American brand dictates high fashion.
Made in the USA
It's no secret that a handbag is one of the main elements of the ideal image of any self-respecting woman. The main market players are Italians, French and Americans. The United States is increasingly becoming the one who sets the main fashion trends. Starting from the form, ending with innovations, American manufacturers of women's bags hold the championship.
Marc Jacobs
Marc Jacobs is a brand with a difficult history, which, like many well-known brands, has undergone UPS and downs, was founded in the 80s and began as a clothing brand. Its founder is Marc Jacobs. However, in 2000, he literally conquered with a new collection of branded accessories. And it became popular first of all by introducing its handbags to the market. The popularity of the products was so high that every girl in the early 2000s dreamed of getting a clutch from Marc Jacobs.
Quite deservedly, the founder of the brand Jacobson was awarded the high award "Best accessory design of the year" in 2005. The high quality of a neat clutch with the brand's famous nameplate has become an integral part of the everyday look of the early 2000s.
In 2020, the popularity of clutches has not fallen, but this model has become especially bright to dictate to the product from genuine leather its style, which likes to "play" not only the brightness of color, but also the unexpected materials from which it was produced.
Coach
One of the most popular and oldest American brands, Coach has long held the position of a trendsetter in design, quality of materials and craftsmanship. Leather is the main material of all products of the brand. Leather bags from the "Legacy" collection or new "swagger" trapezoid bags are relevant and desirable for many representatives of the fair sex around the world.
According to the latest statistics, Coach is the first in the list of the most popular brands of modern bags. If we talk about designer bags, their quality is no less important than affordability. Coach bags are distinguished by a noble appearance, the necessary wear resistance and affordable prices from 300 to 1500 US dollars. This means that the average bag cost can not exceed 30,000 Russian rubles.
Michael Kors
The top three most popular American brands include the company "Michael Kors", which has a history of almost 20 years.
Pragmatic design and discreet luxury combined with high-quality workmanship make these bags one of the bestsellers in the industry.
His tote bag "Jet Set Travel" takes the first place in the ranking of the most popular bags of the company. Genuine leather, perfect ergonomics and minimalism fully correspond to the spirit of ever-active and business new York.
California bag brand «Aslaen Vaugn»
"Luminarc" is a product of innovative technologies in San Francisco and an example of a combination of cyber solutions and minimalism of fashion classics. The collection of Ivan Neumann was presented to the General public for the first time and was a stunning success at the famous new York fashion fair "Coterie" held in February this year.
"Aslaen Vaughn" is a California-based bag brand founded by Ivan Neumann. The company was named after his sons. And there is no doubt that this designer brand is also a kind of "child of creative thought"!
The new collection of the brand "Luminarc" is a point of intersection of fashion and technology, beautiful and stylish leather bags with built-in lighting, emphasizing their original art ornaments, and a USB cable inside.
"Luminarc" is a product of innovative technologies in San Francisco and an example of a combination of cyber solutions and minimalism of fashion classics.
The collection of Ivan Neumann was first presented to the General public and was a stunning success at the famous new York fashion fair "Coterie" held in February 2020.
Interview with Evan Neumann
— Hello Evan! What is the main idea of your brand and collection?
— Luminare is using technology to tie us to our roots. We use technology to make classical art feel contemporary. Most digital fashion modifies existing designs and electrifies them, making the electronics the focal point of the couture.
Aslaen Vaugn takes the opposite approach. We come up with a unique design and use technology to achieve the look. In this way, we have created a subtle use of electronics that is not immediately identifiable as electronics.
Most digital fashion modifies existing design trends and electrifies them, making electronics the focus of fashion. Aslan Vaughn takes the opposite approach. We come up with a unique design and use technology to achieve the necessary fashion image.
We use electronics so delicately when creating our collection that at first glance it is not even clear that it is somehow present in the final products.
— What does fashion innovation mean to You? Do You consider your collection a fashion innovation?
— Fashion innovation is something unique and new in the field of fashion. It is very difficult to create something fundamentally new-everything once took place. However, the Luminarc brand of Aslan Vaughn is absolutely unique. Perhaps even a truly groundbreaking fashion collection released this year.
— What do you think is the main difference between the American and Russian sense of fashion?
— American fashion, unfortunately, is quite populist. Russian fashion, with its furs and heels, has a much stronger historical connection. Russia and America — West (America) and East (Russia) — European design.
We are border countries, and our population is largely self-sufficient. In the future, I foresee great things waiting for Russia.
— Your company is based in California, but new York is also one of Your target markets. In your opinion, what is the difference between the residents of California and new York, if we talk about potential buyers?
— Your company is based in California, but new York is also one of Your target markets. In your opinion, what is the difference between the residents of California and new York, if we talk about potential buyers, people from California and new York are very similar in terms of political views, but in fashion, new Yorkers are more formal and more inclined to turn to their historical roots in choosing fashionable images.
The costume is more acceptable in new York than in San Francisco or Los Angeles. The California market might be a little more appropriate for the Aslan Vaughn brand, because we're focused on technology, and the California population is particularly receptive to really new concepts.